Social media feeds bring us into new worlds every time we hit 'refresh.' It's a go-go environment and, for advertisers, it can feel hard to keep up.
However, the range of tools and functionalities to manage campaigns on these platforms is ever-expanding. You might not be familiar with some of the newer features we’ve recently rolled out for marketers on LinkedIn, so this is a great place to get up-to-speed.
Our latest LinkedIn Ads feature updates will help you streamline optimizations and fortify brand safety across the web. Read on to learn all about them!
Are You Using These Latest LinkedIn Ads Features?
Take advantage of these capabilities to reach your audience in new ways, with greater efficiency, while activating data in powerful new ways. [Updated November 2022]
Scale your audiences while staying tightly targeted and privacy-first
LinkedIn’s unique first-party B2B data is among its most valuable assets as a marketing platform, and now advertisers can tap it in new ways to scale their reach while still remaining aligned with the evolving privacy landscape.
Group Identity leverages our first-party data by grouping members based on shared professional traits like job title, company, or industry. This means you can continue to target, measure and optimize with efficacy and without the need for individual trackers across sites.
Run campaign tests securely, and independent of privacy restrictions
We’re rolling out another free tool to help marketers keep achieving their goals while staying in line with ongoing privacy changes: on-device experimentation. With LinkedIn’s new system, you can run reliable experiments to yield the real-world insights you need in a privacy-preserving way.
Lead Gen Forms now populate with work emails
Your lead lists are about to become even more actionable thanks to this small but important update: When using the work email field, LinkedIn Lead Gen Forms will now pre-fill with a member’s business domain email address. (In the past, they would often populate with personal emails, which tend to be associated with LinkedIn accounts.)
Your team will now be able to more seamlessly qualify and nurture leads while reaching them in the most relevant inbox. Beta tests have shown a 100% lift in work emails collected.
Activate machine learning with the Recommendation Hub
If you market on LinkedIn, you probably know that the platform offers a wealth of data and automated recommendations – so many, it can sometimes be hard to keep track! To simplify things, we created the Recommendation Hub, a centralized experience that highlights the most relevant model-based recommendations to help you enhance data-driven decisions while cutting through campaign data to pinpoint the most impactful performance drivers. Optimizing campaigns has never been easier.
Keeping LinkedIn advertising safe and trusted across the web
The LinkedIn Audience Network allows advertisers to extend the reach of Sponsored Content campaigns beyond LinkedIn, and onto third-party apps and sites. We are continually refining this offering to ensure it delivers results while always remaining true to our brand safety commitments. With the latest LAN enhancements, you can:
- Upload custom publisher allow-lists and block-lists
- Download a list of LAN publishers
- Leverage third-party brand safety integrations, via DoubleVerify, to tailor suitability and targeting to your needs.
Ready to put these tools and tips to use? Log into Campaign Manager and find your audience.
0 Comments