CPM stands for "Cost Per Mille" or "Cost Per Thousand" in advertising. It is a common pricing model used in digital advertising, where advertisers pay for every 1,000 impressions of their ad.
Impressions refer to the number of times an ad is displayed to a user, regardless of whether or not the user clicks on the ad. CPM is often used in display advertising, where ads are shown on websites, social media platforms, or mobile apps.
For example, if an advertiser pays $10 CPM, they would pay $10 for every 1,000 impressions of their ad. This pricing model allows advertisers to reach a large number of people and can be a cost-effective way to increase brand awareness.
Cost Per Mille (CPM) is a pricing model used in digital advertising where advertisers pay for every 1,000 impressions of their ad. The term "Mille" comes from the Latin word for "thousand". In this model, advertisers pay a fixed rate for every 1,000 times their ad is displayed, regardless of whether or not the user clicks on the ad or takes any action.
CPM is commonly used in display advertising, where ads are shown on websites, social media platforms, or mobile apps. It allows advertisers to reach a large number of people and can be a cost-effective way to increase brand awareness. The cost of CPM advertising varies depending on the platform, the target audience, and the specific ad placement.
Cost Per Thousand (CPM) is a pricing model used in advertising where the advertiser pays a fixed rate for every 1,000 impressions of their ad. The term "M" in CPM refers to the Roman numeral for 1,000. In other words, the advertiser is charged a certain amount for every 1,000 times their ad is displayed to potential customers, regardless of whether or not they click on the ad.
CPM is often used in digital advertising, particularly in display advertising, where ads are shown on websites, social media platforms, or mobile apps. It allows advertisers to reach a large audience and can be a cost-effective way to increase brand awareness. The cost of CPM advertising can vary depending on the platform, the target audience, and the specific ad placement.
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